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Mount Rushmore National Memorial News Release

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KEYSTONE, S.D. - A new National Park Service (NPS) report shows that more than 2,331,000 visitors in 2010 spent $77.1 million in Mount Rushmore National Memorial and in communities near the park. That spending supported more than 1,100jobs in the area.
"The people and the business owners in communities near national parks have always known their economic value," said park superintendent Cheryl Schreier. "Mount Rushmore National Memorial is clean, green fuel for the engine that drives our local economy."
Most of the spending/jobs are related to lodging, food, and beverage service (52 percent) followed by other retail (29 percent), entertainment/amusements (10 percent), gas and local transportation (7 percent) and groceries (2 percent).
The figures are based on $12 billion of direct spending by 281 million visitors in 394 national parks and nearby communities and are included in an annual, peer-reviewed, visitor spending analysis conducted by Dr. Daniel Stynes of Michigan State University for the National Park Service.
Across the U.S, local visitor spending added a total of $31 billion to the national economy and supported more than 258,000 jobs, an increase of $689 million and 11,500 jobs over 2009.
To download the report visit and click on Economic Benefits to Local Communities from National Park Visitation and Payroll, 2010.
The report includes information for visitor spending at individual parks and by state.
For more on how the NPS is working within South Dakota, go to

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NPS Mount Rushmore
South Dakota Department of Tourism


Maureen McGee-Ballinger
Phone: 605-574-3115