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Mt. Rushmore Presidents Take Trip for 70th Birthday

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PIERRE, S.D. – After staying in one place for decades, the Presidents of Mount Rushmore National Memorial are on the move. To celebrate their 70th birthday they’re taking a trip to the Big Apple, Nov. 20-23, 2011.
The famous foursome (along with chaperones from the South Dakota Department of Tourism) will kick off their trip with a stop at the Macy’s Department Store in Midtown Manhattan to be part of Macy’s Family Fun Day and promote the float, Mount Rushmore’s American Pride, in the Macy’s Thanksgiving Day Parade®.
In addition, the group will travel around the city making stops at iconic New York sites to interact with people on the streets, talk to them about travel opportunities in South Dakota, and encourage them to sign up for the Mount Rushmore’s American Pride Vacation Giveaway.
Those persons interested in following the Presidents’ trip around New York City may do so by visiting the South Dakota Department of Tourism’s Facebook page at, follow the Twitter handle @TravelSD and hashtag #RushmoreNYC.
All of the street team efforts lead up to the appearance of Mount Rushmore’s American Pride in the 85th Macy’s Thanksgiving Day Parade® on Thursday, Nov. 24, 2011. This is the second year of the float’s appearance in the parade.
Pertinent details:
  • Float title:Mount Rushmore’s American Pride”
  • Parade airs on NBC, 9 a.m.-Noon in all time zones
  • Neil Diamond will perform on Mount Rushmore’s American Pride on air for approximately one minute
  • Matt Lauer and Ann Curry will have commentary regarding the float
  • Float sponsors include: Black Hills, Badlands & Lakes Association; Black Hills Power; Mount Rushmore National Memorial Society; Rapid City Convention & Visitors Bureau; Reptile Gardens; Sioux Falls Convention & Visitors Bureau; South Dakota Department of Tourism; and Wall Drug.
  • Vacation giveaway entry will be open Nov. 18-Dec. 16

Quick Links

Mt. Rushmore's American Pride Vacation Giveaway
SD Department of Tourism


Wanda Goodman
Media & Industry Relations Manager
Phone: 605-773-3301