International Information Discover America

Home > Newsroom


Neil Diamond to Perform on Mount Rushmore’s American Pride

Print button Share
PIERRE, SD Grammy winning artist Neil Diamond, recent inductee to the Rock and Roll Hall of Fame and 2011 Kennedy Center Honorre, with more than 125 million albums sold worldwide, will be performing on Mount Rushmores American Pride float in the 85th annual Macys Thanksgiving Day Parade®.
Neil Diamond and the American Pride float will make its national appearance on NBC-TV on Thursday, November 24, from 9 a.m.-12 p.m., in all time zones.
The float is the second state float in history to be accepted into this world famous parade. Highlighted on the float will be Mount Rushmore National Memorial, Black Hills National Forest, Badlands National Park, and natural beauty depicting South Dakotas infinite variety.
Were thrilled that well be able to show off South Dakota as a unique destination to millions of people again this year in the Macys Thanksgiving Day Parade, said Jim Hagen, Secretary of the Department of Tourism. We couldnt be more pleased that Neil Diamond will be performing on the float this year. He has world-wide appeal and is a great match for our state.
This is the Department of Tourism and partners second year in a three year campaign with the Macys Thanksgiving Day Parade. The goal of the campaign is to drive new and repeat visitors to the state in addition to creating brand awareness. It is estimated that more than 3.5 million spectators on the streets of New York and over 50 million television viewers nationwide will watch the Macys Thanksgiving Day Parade.
The Department of Tourism will continue to release information regarding marketing efforts associated with the parade including information about a vacation giveaway promotion.

Quick Links

South Dakota Department of Tourism


Wanda Goodman
Media & Industry Relations Manager
Phone: 605-773-3301