PIERRE, S.D. – For the second year in a row, the Custer State Park Buffalo Roundup and Arts Festival has been named one of the Top 100 Events in North America.
The American Bus Association (ABA) announced the designation today, saying the Buffalo Roundup offers excellent entertainment value for both tour groups and individual travelers from around the world.
ABA’s 2011 Top 100 Events Selection Committee selected the Buffalo Roundup and Arts Festival from more than 650 events nominated by ABA members. Judges considered the event’s broad appeal, its accessibility to motorcoaches, and skill at handling large groups. The ABA’s Top 100 list contains the top fairs, festivals, parades, exhibits, theaters and shows across the U.S. and Canada.
The annual Buffalo Roundup and Arts Festival is Sept. 25-27 in Custer State Park. It showcases an orchestrated stampede of nearly 1,300 buffalo. The Roundup began and is still used as a resource management program – allowing the park to brand, vaccinate, sort and control the buffalo population. This year is the 45th anniversary of the Buffalo Roundup.
“The Roundup has long been recognized as a premier event. But this designation from the ABA certainly helps our mission of bringing more visitors to South Dakota,” said Richard Benda, secretary, South Dakota Department of Tourism and State Development. “Being recognized by the ABA makes the Roundup even more prominent and popular among tour planners.”
According to studies completed by researchers at George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from $5,000 to more than $13,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
The American Bus Association’s 2011 Top 100 Events in North America began as a way for motorcoach operators to incorporate new products into their itineraries. It has since grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.