DEADWOOD, S.D. – The game is blackjack. Starting today, mobile phone users can play the game via text messages and win prizes from the Deadwood Chamber & Visitors Bureau.
The blackjack text game is one component of a cooperative marketing program between Deadwood and the South Dakota Office of Tourism. The game will run through the year, with prizes awarded at least monthly. Prizes will range from Deadwood attire and gift certificates to weekend getaways in Deadwood.
“Not only does Deadwood have a long, colorful history, but we are also on the cutting edge of new technology and marketing efforts. Communication has come a long way since the days of Wild Bill, but we think even he’d be impressed with this campaign,” said George Milos, director of the Deadwood Chamber of Commerce. “You play blackjack for prizes, and your outcome will be far better than Wild Bill’s. This is truly a great way for us promote Deadwood and all this historic town has to offer.”
Players also will receive discount rates at Deadwood businesses, including casinos, restaurants and hotels.
For the past two years Deadwood has offered snow alerts via text messages for travelers interested in snowmobiling, skiing and other snow sports. However, the blackjack text game takes the interaction portion of the promotion to a new level.
“This promotion is an attractive option for our cooperative marketing effort with Deadwood because of the one-on-one interaction with an engaged audience of potential travelers,” said Melissa Bump, director of the South Dakota Office of Tourism. “Those that sign up to play the game will be interacting with Deadwood regularly, which means Deadwood will continually be at the top of their minds. And not only that, but to our knowledge, this is the first time anyone has utilized a Blackjack game through text marketing, which makes this a very innovative promotion.”