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Reality TV Star to Keynote Governor’s Conference on Tourism

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PIERRE, S.D. Space is still available for the 2010 Governor’s Conference on Tourism, which will bring together South Dakota’s industry professionals next month to discuss the state of tourism in South Dakota, share best practices, and look ahead to the 2010 tourism year.  The conference is being held January 20-21 at the Ramkota Hotel and Conference Center in Pierre.
This year’s keynote speaker is Matt Roloff, best known for his TLC reality show, “Little People, Big World.”  Roloff has spent his life championing dwarfism, excelling as an entrepreneur, and for the last 25 years running his agri-tourism business, Roloff Farms.
“Through humor and personal anecdotes, Roloff helps audiences put their challenges in perspective,” said Richard Benda, secretary of the Department of Tourism and State Development. “As South Dakota forges ahead with its ambitious visitor industry goals, Roloff will help inspire us all to think big.”
Matt’s keynote presentation will give the audience a step-by-step message on how to personally become enthusiastic, resilient, inspired and motivated to reach their goals. “Destination 2010: Think Big! Go Big!” is the title of the presentation.
“Think Big, Go Big is a message we can all take to heart as we look forward to the future of the visitor industry,” said Melissa Bump, director of the Office of Tourism. “We need to not only work hard toward completing our 2010 goals, but also prepare for what lies beyond 2010.”
This year’s conference theme is “Destination 2010 and Beyond” and will feature expert-led sessions on a variety of industry topics, including cross-selling, online marketing, research and social media. Tourism Director Melissa Bump will present the South Dakota Office of Tourism’s plans for 2010, and Gov. Mike Rounds will reveal the 2009 visitor spending figures during the closing banquet.
Early-bird registration for the conference is available at until Jan. 6.