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South Dakotans Invited to Experience Primal Quest Event

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Pierre, S.D. - Spectators who want to take part in Primal Quest Badlands Presented by SPOT will have several ways to enjoy the excitement of “The World’s Most Challenging Human Endurance Competition” to be held August 14 – 23, 2009. The South Dakota Office of Tourism and Rapid City Convention and Visitors Bureau, partners in bringing this world-class expedition adventure race to the area, encourage residents, businesses and visitors to join in the activities of this 10-day event.
Primal Quest teams, with athletes hailing from 14 different countries, will be introduced during the Summer Nights celebration in downtown Rapid City on August 13 at 5:30 p.m. MDT after the Pre-Race Brief at the Elk's Theater.
Spectators are also invited to send off the racers, including home-grown Team South Dakota, at the starting line on August 14 at 5:30 a.m. MDT. While the exact course is kept secret until the evening before the race start, the location of the start is just outside of Rapid City and will be announced on the Primal Quest website,, after the pre-race briefing on August 13.
Additionally, there will be various spectator locations along the 600-mile course through the Black HillsNational Forest, BadlandsNational Park and the Buffalo Gap National Grasslands. These viewing locations will also be announced on the Primal Quest website after the pre-race briefing.
Lastly, fans can congratulate racers at the finish line at Memorial Park in Rapid City. Top teams are expected to finish the race on August 20, after more than six days of non-stop racing. Over the next three days, finishing teams will be celebrating their accomplishment night and day at the Memorial Park Bandshell. 
Fans who are not able to make it out to the course can follow the action in real-time online at with the SPOT leaderboard and tracking system. Daily articles, photos and video will also be posted.
To learn more about Primal Quest: Badlands and Team South Dakota please visit: and The Rapid City Convention and Visitors Bureau (CVB) partnered with the South Dakota Office of Tourism through the Million Dollar Challenge program to bring Primal Quest to the state. The Million Dollar Challenge program is part of the 2010 Initiative to double visitor spending in South Dakota. Program requirements, applications and additional information are available at The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.