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Rooster Rush is Coming

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PIERRE, S.D. – With fall just around the corner, the South Dakota Office of Tourism is gearing up to promote the ever-popular pheasant season and all of its traditions. Efforts include a comprehensive marketing campaign, called Rooster Rush, to promote pheasant hunting to hunters in Iowa, Minnesota, Nebraska and Wisconsin
The Office of Tourism has partnered with Chad Greenway of the Minnesota Vikings to help promote the Rooster Rush campaign. Greenway, originally from Mount Vernon, S.D., is an avid pheasant hunter and has agreed to be a campaign spokesman. 
“Pheasant hunting in South Dakota is a tradition and brings many hunters and their families into our state from across the country,” said Richard Benda, secretary of the Department of Tourism and State Development. “We are anxious to begin the Rooster Rush campaign, which includes giving away a dream hunt with Chad Greenway to one lucky winner and two friends.”
In conjunction with the dream hunt, the Office of Tourism will work with communities across South Dakota to develop their own Rooster Rush promotions. Marketing funds are being allocated to community organizations, such as Chambers of Commerce and Convention and Visitors Bureaus, on a first-come, first-served basis.
“Several areas in South Dakota have phenomenal pheasant hunting, and we want to assist communities in those areas with promotion of their excellent hunting opportunities,” said Melissa Bump, director of the state Office of Tourism. “Through the Rooster Rush campaign, communities of every size will have the chance to work with our office in a regionally-promoted campaign.”
More information on the Rooster Rush campaign and the partnership with Chad Greenway and the Minnesota Vikings will be released at a later time.
 Rooster Rush is one part of an overall shoulder season campaign to promote the fall season and outdoor activities in South Dakota. The shoulder season campaign is part of Goal 1 of Gov. Mike Rounds’ 2010 Initiative to double visitor spending in South Dakota from 2003-2010.