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New Million Dollar Challenge Partners Announced

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PIERRE, S.D. – The Governor’s Tourism Advisory Board has approved seven new partners for the Governor’s Million Dollar Challenge matching grant program.
Participants in the Million Dollar Challenge submitted application forms to the Office of Tourism, and the Governor’s Tourism Advisory Board carefully reviewed the proposals and recommended approval of the cooperative efforts. 
New Fiscal Year 2010 partners include:
  • Cow-SpringCreekPeninsula Recreation Area, Pierre
  • WatertownCVB, Watertown
  • Northeast South Dakota Celtic Faire and Games, Aberdeen
  • Oahe Fisherman Tournament, Mobridge
  • Black Hills Stock Show & Rodeo, Rapid City
  • Group Tour Campaign, Sioux Falls
  • 2010 Summit League Tournament, Sioux Falls
The proposals were approved with the understanding that the partners will provide matching funds in a cooperative marketing program and follow specific guidelines. Additionally, each cooperative project has been assigned a Governor’s Tourism Advisory Board liaison to work with the organization, as well as a primary contact staff member from the Office of Tourism.
There are still funds available for the FY2010 Governor’s Million Dollar Challenge. Grant applications will be accepted until 100 percent of the money is allocated. The deadline for the next review period is Sept. 3, 2009.
Potential partners may submit applications and proposals to the Office of Tourism at the following address:
Nicole Gall, Visitor & Industry Relations Manager
Governor’s Million Dollar Challenge
South Dakota Office of Tourism
711 E. Wells Avenue
Pierre, S.D.57501
The Governor’s Million Dollar Challenge program is a part of Goal 1 of the 2010 initiative to double visitor spending in South Dakota from 2003-2010. The Office of Tourism serves under the direction of Richard Benda, secretary of the Department of Tourism and State Development.