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New Monkey Rock Event Center Explodes Into Sturgis

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Sturgis, SD, April 6, 2009 - - The Monkey Rock Event Center, a unique, professional and provocative Rally site, has exploded onto the scene and will make its much anticipated debut at the 2009 Sturgis Motorcycle Rally, July 30 - August 9, 2009.

Monkey Rock has set the new Sturgis Motorcycle Rally benchmark in event and entertainment center excellence and is committed to making your Rally experience exciting, entertaining, comfortable and engaging for riders and vendors.

The easily accessible Monkey Rock Event Center (formerly Thunder Road) is located at the heart of the rally on Highway 34 and will offer 200,000 square feet of A-list exhibitors, industry celebrities and builders; a full lineup of entertainment all day long, every day; the largest daily afternoon cocktail party; strategically located “cool spots” throughout the event center for comfort on those warm South Dakota afternoons; an abundance of free parking; WiFi throughout the site; and a variety of food and beverage areas strategically located around the event center.

Exhibitors will enjoy professional and unprecedented services to include business center complete with PC, fax, scanner, printer, copier, internet access, telephone and travel services; secretarial services; private selling/closing space in quiet, comfortable surroundings; and an exclusive vendor bar and food service area.

It’s an event center whose time has come, suited to today’s rider and industry professional. Monkey Rock respects the uniquely American heritage of the event, embracing the history as well as recognizing what is new and necessary, fused by European and global influences which have been embraced by enthusiasts and industry professionals who have experienced the ever growing segment of international motorcycle events and bike shows.

Monkey Rock understands the valuable component vendors bring to the event and partners with them to make the event lucrative and enjoyable, enhancing the overall experience for them and the customers they draw.

“We are not ignoring the market and industry trends, rather recognizing the opportunities,” stated Monkey Rock Chief Operating Officer Chris Edwards. “We will offer the riders who stop by an exciting and unique experience as well as provide our vendors with an event center where they can court clients in the same manner they would at home.”

The Monkey Rock Event Center will be open August 1-10, 2009 from 8am-2pm. Updates and exhibitor information can be found on our web site or by contacting Chris Edwards at (888)883-2857 or emailing