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2008 Tourism Revenue Sets Record at $967 Million

1/22/2009
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PIERRE, S.D. – The South Dakota visitor industry enjoyed a 2.8% increase in visitor spending in 2008, representing a $26 million increase for a total of $967 million. The increase comes in spite of $4.00 gas prices, a year long recession and a third quarter report showing an overall drop in U.S. tourism spending of 8.1%. (1)
“In 2003, we as a state and especially the visitor industry set an aggressive goal as a part of the 2010 Initiative to double visitor spending, and we are not backing off that goal,” said Governor Rounds, “This year, $967 million was brought into the state and left in the local economies and the state’s coffers. More importantly, we saw an estimated economic impact of over $2.4 billion on the South Dakota economy.”
South Dakota’s four unique tourism regions showed strength in 2008.  The Great Lakes region (central area) posted the largest percentage of year-over-year growth with 28.8%. The Glacial Lakes & Prairies (northeast area) region grew 4.6%. The Black Hills, Badlands and Lakes region’s tourism spending grew 1.1%, and the Southeast region posted a slight decline of 2.6%.
More importantly, the impact of visitor spending has grown all across the state and is not isolated to the Black Hills and the I-90 corridor. Significant increases were also reported along the Missouri River, highlighting the importance and quality of our outdoor visitor experiences, especially hunting and fishing.
Much of the success of the visitor industry in South Dakota can be credited to the partnerships forged with cooperative programs, such as the Governor’s Million Dollar Challenge.
“Looking at the counties where Million Dollar Challenge partners are located, it’s rewarding to see that the majority of them enjoyed growth in 2008,” said Department of Tourism and State Development Secretary, Richard Benda. “Innovative partnerships, such as these, help to expand our collective marketing dollars, create efficiencies and deliver a broader impact to the overall goals and efforts of the Department and the state.”
Tourism is the second largest industry in the state and has a wide ranging effect on the economy of South Dakota. Visitor spending over the last 5 years has grown by nearly $215million.
“While this year’s increase was less than our past gains, we significantly outpaced the national averages in an extremely difficult economic cycle,” said Melissa Bump, director of the South Dakota Office of Tourism. “Looking forward to the coming year, we are going to continue to expand our collective efforts to promote the value of South Dakota as a visitor destination and aggressively compete for new visitors to our state.”
The Economic and Fiscal Impact Study is commissioned by the South Dakota Office of Tourism and compiled by Dr. Michael K. Madden. The study is part of the 2010 Initiative Goal of doubling visitor spending. (2)
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Editor’s Note:
(1)     The complete 2008 Annual Report and the 2008 Economic and Fiscal Impact Study can be found at www.SDVisit.com. This will be available Friday, January 23.
 
Estimated Total Visitor Sales – Volume by County and Percent Change
 
County
2007
2008
Change
Aurora
$1,843,190
$2,643,890
+43.4%
Beadle
$10,153,976
$10,041,212
-1.1%
Bennett
$872,106
$810,078
-7.1%
Bon Homme
$1,579,627
$1,688,436
+6.9%
Brookings
$13,881,621
$13,388,285
-3.6%
Brown
$20,572,420
$22,131,129
+7.6%
Brule
$12,761,162
$18,924,604
+48.3%
Buffalo
NA*
NA*
NA*
Butte
$8,557,980
$9,598,903
+12.2%
Campbell
$939,900
$1,014,405
+7.9%
Charles Mix
$5,318,201
$5,544,606
+4.3%
Clark
$1,775,933
$1,597,455
-10.0%
Clay
$8,119,996
$8,392,922
+3.4%
Codington
$19,224,596
$19,754,162
+2.8%
Corson
$1,212,534
$2,502,166
+106.4%
Custer
$55,520,771
$61,943,024
+11.6%
Davison
$33,918,651
$32,339,905
-4.7%
Day
$3,476,949
$4,131,037
+18.8%
Deuel
$1,523,042
$1,631,756
+7.1%
Dewey
$991,171
$1,379,874
+39.2%
Douglas
$1,356,358
$1,118,366
-17.5%
Edmunds
$1,649,615
$1,869,462
+13.3%
Fall River
$12,175,925
$12,284,867
+0.9%
Faulk
$1,782,763
$2,071,132
+16.2%
Grant
$4,106,506
$4,444,497
+8.2%
Gregory
$3,368,876
$4,905,092
+45.6%
Haakon
$773,161
$728,232
-5.8%
Hamlin
$1,385,568
$1,279,512
-7.7%
Hand
$1,859,756
$1,946,660
+4.7%
Hanson
$739,210
$836,301
+13.1%
Harding
$519,809
$805,039
+54.9%
Hughes
$18,697,665
$25,093,423
+34.2%
Hutchinson
$1,990,446
$1,953,098
-1.9%
Hyde
$349,637
$262,271
-25.0%
Jackson
$8,870,329
$8,797,026
-0.8%
Jerauld
$1,044,127
$1,342,592
+28.6%
Jones
$6,397,247
$6,740,599
+5.4%
Kingsbury
$3,277,086
$3,523,176
+7.5%
Lake
$5,727,857
$5,656,995
-1.2%
Lawrence
$120,850,811
$115,705,199
-4.3%
Lincoln
$11,118,061
$10,763,156
-3.2%
Lyman
$8,784,704
$8,687,169
-1.1%
McCook
$1,811,587
$1,487,608
-17.9%
McPherson
$911,140
$639,194
-29.8%
Marshall
$2,924,302
$3,317,967
+13.5%
Meade
$61,281,987
$60,608,540
-1.1%
Mellette
$235,543
$206,268
-12.4%
Miner
$778,432
$1,082,163
+39.0%
Minnehaha
$121,967,789
$117,243,215
-3.9%
Moody
$8,289,640
$8,447,144
+1.9%
Pennington
$269,606,033
$271,593,559
+0.7%
Perkins
$1,340,332
$1,642,958
+22.6%
Potter
$3,652,405
$4,351,813
+19.1%
Roberts
$3,406,864
$3,800,576
+11.6%
Sanborn
$800,902
$940,182
+17.4%
Shannon
$928,309
$1,306,755
+40.8%
Spink
$3,031,407
$3,563,474
+17.6%
Stanley
$2,667,006
$4,679,547
+75.5%
Sully
$2,195,335
$2,659,641
+21.1%
Todd
$4,193,105
$5,303,939
+26.5%
Tripp
$4,589,057
$4,267,966
-7.0%
Turner
$1,058,320
$1,148,771
+8.5%
Union
$6,129,294
$5,836,363
-4.8%
Walworth
$4,749,872
$5,997,629
+26.3%
Yankton
$15,237,187
$16,404,566
+7.7%
Ziebach
$202,744
$227,139
+12.0%
 
* Not available: Taxable sales not generated for lodging, eating and drinking establishments for Buffalo County 2000-2007.