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Great Service Star Applications Due October 3

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PIERRE, S.D. – The South Dakota Office of Tourism is currently accepting applications for the Great Service Star Designation Program. The program is designed to identify and recognize businesses who complete a set of criteria for hospitality training, offer a comment mechanism for visitors and recognize employees for great service.

Participants meeting the criteria are awarded a star symbol to use in marketing their business and to demonstrate to visitors their commitment to great service.

All applicants are also considered for the George S. Mickelson Great Service Award. The winner receives a $1,000 credit toward participation in the Office of Tourism’s cooperative marketing programs in 2009, including newspaper and magazine inserts.

Great Service Star businesses will be notified in November. The recipient of the George S. Mickelson Great Service Award will be announced at the Gala Banquet of the 2009 Governor’s Conference on Tourism, January 21-22 in Pierre.

The deadline to submit applications is October 3, 2008. Application forms can be found here: For more information, please contact Eileen Bertsch at 605-773-3301 or

The Great Service Star Program is part of the Governor’s Office Hospitality Program, which is part of Goal 1 of the 2010 initiative to double visitor spending in South Dakota. The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.