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Summer Marketing Showcases South Dakota

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PIERRE, S.D. – With the school year drawing to a close and another great South Dakota summer on the horizon, the South Dakota Office of Tourism’s marketing plan continues to showcase the state to travelers looking for the perfect summer getaway.

"We spend months getting ready for this time of year, and one of our main goals is to educate and remind ourselves of all the wonderful places to see and visit in our own backyard," said Richard Benda, secretary of the Department of Tourism and State Development. "So far, in spite of national trends, inquiries to the Office of Tourism are up, which makes us optimistic that we will continue the success we’ve enjoyed over the past few years."

The Office of Tourism’s summer marketing campaign focuses on showcasing South Dakota as an affordable destination. The campaign highlights an ever-expanding focus on developing technology for the web-savvy traveler while still offering visitors messaging through traditional mediums such as television, newspaper and magazine advertisements. The campaign also includes an online digital strategy, among other elements.

"Tourism enriches us in two ways: First, we are home to some of the most popular destinations in the world. Second, the entire state is filled with places we can go to relax, enjoy activities and reconnect with our families," said Melissa Bump, director of the South Dakota Office of Tourism. "This year, we understand that people are balancing a budget, and we are committed to giving families the biggest bang for their buck."


This is also the time of year the state recognizes all of the people who make up the hospitality and visitor industry.

"This is a great time to thank the industry for their commitment to giving visitors the hospitality that sets South Dakota apart," said Benda. "With all the hard work that our industry has put forth in the past few years and all the wonderful people who honored us with their visits, we are nearing our goal of doubling visitor spending by 2010."

Elements of the summer season campaign were developed by the Office of Tourism and Lawrence & Schiller of Sioux Falls. The campaign strategy was directed by the Office of Tourism and is part of Goal 1 of the 2010 Initiative to double visitor spending in South Dakota.