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NATIONAL TREASURE: BOOK OF SECRETS Boosts Traffic to State Tourism Website

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PIERRE, S.D. - NATIONAL TREASURE: BOOK OF SECRETS has done more than just promote South Dakota.  The movie has increased traffic to the South Dakota Tourism website
"Since we launched a page on NATIONAL TREASURE: BOOK OF SECRETS, traffic to our site has jumped significantly," said Richard Benda, secretary, Department of Tourism and State Development. More than 80 percent of the people who visited the site had never been to  "We're optimistic that a good percent of those first time visitors will be back," Benda said.

The site has been visited by people from nearly every state in the United States and many other countries, regions and provinces around the world.  Recent statistics show the web page was viewed by people from 51 countries.  The United States recorded the most visitors with 3,826 page views, followed by Canada, the United Kingdom, Spain, Germany, Australia, Italy and Japan.  There were also visitors to the site from as far away as Estonia, Israel, Ecuador and Indonesia. “You can’t pay for this kind of exposure,” Benda said. 
Visitors also viewed a number of other pages within the site and stayed on the site for an extended period of time, increasing their knowledge and awareness of South Dakota. 
Within the U.S. there were nine states that recorded more than 100 page visits from residents of their state.  The states with the highest number of visitors were: South Dakota, California, Minnesota, Texas, New York, Illinois, Ohio, Florida and Wisconsin.  Furthermore, cities that showed a particular interest in the promotion were Sioux Falls, Rapid City, Minneapolis, New York, Houston, Denver, London, Madrid and Dallas. 
The NATIONAL TREASURE: BOOK OF SECRETS promotion and web page were developed in conjunction with the Office of Tourism and Lawrence & Schiller, a Sioux Falls based marketing agency.  The promotion is a part of Goal 1 of the 2010 initiative to double visitor spending in South Dakota.