International Information Discover America

Home > Newsroom

Newsroom

2008 Governor's Conference on Tourism: Industry Issue Forums Announced

12/27/2007
Print button Share
PIERRE, S.D. – The 2008 Governor’s Conference on Tourism will be held January 16-17 in Pierre. The conference will begin with four issue forums designed to address the needs and latest topics of today's South Dakota visitor industry. These expert-led sessions include: 
Do Reservations Have Roads: Clearing up the misconceptions about travel and tourism on the reservations
Wednesday, January 16, 2008, 9-10:00 a.m.
This session will provide participants a better understanding of how to answer common questions from visitors who are traveling on tribal lands for the first time.
Sturgis Rally Numbers: Where Do They Come From?
Wednesday, January 16, 2008, 9-10:00 a.m.
This session will provide participants a better understanding of South Dakota’s largest event and how its numbers are collected and reported.
Marketing Best Practices
Wednesday, January 16, 2008, 10-11:00 a.m.
This session will provide participants from the South Dakota visitor industry an opportunity to share their marketing and advertising success stories from the past year.
Protect Your Business: Answers to Your Tourism Liability Questions
Wednesday, January 16, 2008, 10-11:00 a.m.
This session will explore the liability issues with an experienced legal expert. Bed and breakfasts, innkeepers, small business owners and rural tourism entrepreneurs will gain important knowledge to help them succeed in an increasingly litigious business environment.
The theme of the tourism conference is Destination 2010: Driving Forward.
“The industry has made great progress since 2003, and now the opportunities that lie before us will only push us closer to our 2010 goals,” said Richard Benda, secretary, South Dakota Department of Tourism and State Development. “The annual Tourism Conference allows the industry to come together to share successes, challenges and new ideas.”
During the Awards Night Gala on January 17, Governor Rounds will unveil the 2007 visitor spending figures in addition to the tourism industry’s highest awards.
·    The Ben Black Elk award recognizes an individual or group whose passion and enthusiasm have greatly influenced South Dakota’s visitor industry. 
·    The A.H. Pankow award recognizes a member of the media whose coverage and promotion of the state’s visitor industry is unparalleled.
·    The George S. Mickelson Great Service Award honors a business or organization dedicated to excellence in customer service.
The visitor industry has been working since 2003 toward a 2010 goal of doubling visitor spending in South Dakota
“Across the state, we’ve heard from our industry partners that numbers are up,” said Billie Jo Waara, director, South Dakota Office of Tourism. “We’re very encouraged as we hear this information, and are anticipating another year of progress toward our 2010 goal.”
Registration is still open for the conference. For more information, updates or to register online for the tourism conference, visit www.SDVisit.com. Credit card payments are accepted.
The 2008 Governor’s Conference on Tourism is a key component of Goal 1 of the 2010 initiative to double visitor spending in South Dakota. The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development. 
-30-