PIERRE, S.D. – Five South Dakota events have been selected by the Office of Tourism for the 2008 Great Events
campaign. The events are: Czech Days, June 19-21 in Tabor; Oahe Days Arts Festival, June 20-22 in Pierre; Festival of Presidents, June 27-28 in Rapid City; Mickelson Trail Trek, Sept. 19-21 in Black Hills; and Hill City Western Heritage Festival, Sept. 20-21 in Hill City.
“The Great Events campaign is a marketing tool we use to promote the variety of unique events in South Dakota,” said Richard Benda, secretary, South Dakota Department of Tourism and State Development. “The 2008 Great Events represent the diversity of events that take place, and offer both in- and out-of-state visitors a unique South Dakota experience.”
The 2008 Great Events were selected based on visitor appeal, growth potential and length of the event. The selection process includes an application and proposal, submitted by event coordinators for consideration by the South Dakota Office of Tourism. This is the first year that a 5th, Outdoor Great Event, has been selected.
The Office of Tourism
provides assistance to event coordinators and supports promotional efforts for designated events in order to boost visitor spending and increase the economic impact in host communities.
The 2008 Great Events campaign is part of Goal 1 of the 2010 initiative
to double visitor spending in South Dakota. The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.