The National Association for Interpretation (NAI) recently named Mount Rushmore National Memorial’s audio tour as the winner in the audio division of their 2007 Interpretive Media Awards during the 2007 NAI National Workshop held in Wichita, Kansas on November 8, 2007. The Interpretive Media Awards Competition is held by the National Association for Interpretation and its Visual Communications Section to promote excellence in the delivery of natural, cultural, and historical non-personal interpretive services. ("Non-personal" services include mediums such as exhibits, audio, video or books that supplement traditional ranger talks.) NAI members include national park service and state park interpreters, among others.
Mount Rushmore Audio Tour: A Living Memorial incorporates a lightweight handheld wand which features narration, music, interviews, sound effects and historic recordings of sculptor Gutzon Borglum, Lincoln Borglum, Mary Ellis Borglum Vhay, Native Americans and several Mount Rushmore workers. Visitors can listen to this self-guided tour while sitting in a favorite spot at the memorial or exploring the park on a suggested route. The tour and accompanying brochure and map are translated into Spanish, German and Lakota. More languages will be added in the future. Over 12,000 people have participated in the audio tour during its inaugural year.
The project was entirely funded by the Mount Rushmore History Association working with Q Media Productions of Florida. A committee consisting of the National Park Service, the Mount Rushmore History Association staff/committee members and the Mount Rushmore Memorial Society board members developed the direction, content and flow of the tour. The audio wands were developed by TourMate, internationally known for developing quality audio tour technology for parks and museums.
The tour is available for $5, inclusive of sales tax, in the AudioTourBuilding and the Mount Rushmore History Association Bookstore in the InformationCenter.