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Custer State Park’s Annual Buffalo Roundup Has Global Reach

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PIERRE, S.D. – The Old West returned to South Dakota on Oct. 1 during Custer State Park’s Annual Buffalo Roundup. In addition to international and domestic media, film industry representatives took part in the three-day event. 
“The event has captured international attention because of its unique nature and historic, western flavor,” said Billie Jo Waara, director, South Dakota Office of Tourism. “We hope our guests share their experiences and allow others to consider all that
South Dakota has to offer.” 
An estimated 11,000 visitors were in attendance for the Buffalo Roundup. In addition to the visitors in attendance, millions of viewers tuned in to see the images of wranglers on horseback and rangers in pickups herding the stampeding bison into corrals. The Office of Tourism broadcast the roundup live via satellite to media nationwide. “The satellite feed allows us to share this incredible experience and South Dakota’s beautiful scenery with America,” said Richard Benda, secretary, Department of Tourism and State Development. “Displaying South Dakota’s Buffalo Roundup and other attractions is a great benefit to the state’s visitor industry, especially when we can reach so many people.”
The Buffalo Roundup is part of Goal 1 of the 2010 Initiative to double visitor spending in South Dakota.  The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.