STURGIS, S.D. – The City of Sturgis has announced that Pepper Massey will continue as Director of the Sturgis Rally Department, moving from interim to permanent beginning September 26, 2007. Pepper joined the Rally Department as Interim Director on June 25, 2007.
Pepper's background in public relations, communications, event planning and marketing, coupled with over 25 years experience in the motorcycle community, provides her with a strong contact base and unique skill-set that will enable her to work effectively with both the industry and city to take the Rally to the next level.
“It is a great opportunity for me to make a difference in my community, which I care deeply about, and in the Rally, which I’m passionate about,” said Massey. “Of course the focus will be on the Rally’s growth, in both attendance and revenue, however equally important is keeping the event vital. The Sturgis Motorcycle Rally is already an incredible event, but working together we can make it better - for the riders who choose to come, the exhibitors who choose to participate, and for the community that supports it.