International Information Discover America

Home > Newsroom

Newsroom

Millions View Mount Rushmore Fireworks

7/17/2007
Print button Share
PIERRE, S.D. – An estimated 52.8 million viewers watched as fireworks lit up America’s Shrine of Democracy at Mount Rushmore National Memorial on July 3, 2007.
The South Dakota Office of Tourism broadcast the July 3 fireworks bursting over the famous faces live via satellite to media across the country.
“The fireworks satellite feed is a powerful marketing tool for the Office of Tourism,” said Billie Jo Waara, director of the South Dakota Office of Tourism. “It allows us to reach millions of potential visitors to South Dakota, and gives us national exposure for a very small fraction of what it would cost to advertise to all of those millions.”
ABC, CBS, CNN, FOX and The Weather Channel were among the national media airing the Mount Rushmore fireworks footage. Affiliate stations to pick up the satellite feed included all of the Office of Tourism’s target markets, as well as cities in 41 states.
For a short video and photos from previous years’ fireworks, visit http://travelsd.com/placestogo/rushmore/celebration.asp.
The Mount Rushmore fireworks satellite feed is a part of Goal 1 of the 2010 initiative to double visitor spending in South Dakota. The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.
-30-