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South Dakota Office of Tourism Media and Trade Blitzes Planned

2/13/2007
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PIERRE, S.D. – The South Dakota Office of Tourism is planning its 2007 Media and Trade Blitzes in three key areas in the next two months.

A three-tiered approach has been used by the South Dakota Office of Tourism when promoting South Dakota. The cities targeted in the media and trade blitzes will include two of the three tiers.

In larger markets surrounding South Dakota, the Office of Tourism is reaching out to potential travelers with image-based ads that build awareness of South Dakota and entice consumers who haven’t been to the state to learn more about its Great Faces and Great Places. The ads feature South Dakota’s breathtaking scenery and unique visitor experiences. Media stops in this tier will take place in Milwaukee, Wis. and Denver, Colo.

Efforts in nearby markets encourage potential vacationers to travel to South Dakota for a quick weekend getaway at one of the state’s many unique events. A special emphasis is placed on promoting travel specials. The media stop for this tier will be in Minneapolis, Minn.

“We are looking forward to another year of increased visitor spending,” said Billie Jo Waara, Director of the South Dakota Office of Tourism. “The tiered approach is part of Tourism’s effort to tailor our message to the wants and needs of potential visitors. Our hope is that these media and trade blitzes will help attract even more people to South Dakota in 2007.”

The South Dakota Office of Tourism has learned that one of the best ways to receive publicity for the state is through third-party endorsement. Featured businesses and attractions often report an increase in visitor inquiries immediately following the release of an article or broadcast of a television program. While on these blitzes, the media and public relations team will spend time with journalists while the trade sales team and representatives from South Dakota Convention and Visitor Bureaus visit with various travel agents and group tour operators.

The media and trade blitzes conducted by the South Dakota Office of Tourism fit into the 2010 Initiative goal of doubling visitor spending in the state to $1.2 billion by the year 2010.

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