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Governor Rounds Proposes Second Million Dollar Challenge

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PIERRE, S.D. – Governor Rounds announced a proposal to the South Dakota legislature to add another $1 million to the Office of Tourism’s budget, beginning with FY2008. The added funds would be used solely for new initiatives.

In 2004, Gov. Rounds asked the visitor industry to provide matching funds for cooperative marketing. The Office of Tourism provided matching dollars for cooperative marketing programs through the use of unanticipated revenues in FY2004. Beginning in FY2005, Governor Rounds committed an additional $1 million to the Office of Tourism’s budget to invest in marketing, provided the industry matched it with their own marketing investments.

“The Million Dollar Challenge in FY2005 got the entire tourism industry thinking about the power of cooperative marketing and how we can all work together to achieve a shared objective,” said Governor Mike Rounds. “This second challenge I am proposing is the next logical step in our efforts to promote new tourism initiatives, work in collaboration with South Dakota’s tourism industry and achieve our 2010 goal of doubling visitor spending.”

In order to be considered for the new matching challenge funds proposed by Gov. Rounds, participating organizations must illustrate that funds will be used in cooperation with the Office of Tourism’s marketing efforts, and that the proposed funds are a result of new fundraising efforts and not a portion of existing budgeted funds.

The announcement came at the annual Governor’s Conference on Tourism awards night gala, held Thursday evening in Pierre. The Office of Tourism will accept proposals until March 1, 2007, for FY2008. For more information about the program, please visit The proposed second Million Dollar Challenge will be administered by the Office of Tourism and is part of the 2010 Initiative goal of doubling visitor spending.