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South Dakota Bucks National Travel Forecast

1/17/2007
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Visitor Spending Up by 6.9% over 2005

PIERRE, S.D. – Visitors to South Dakota spent nearly $865 million in 2006, $55 million more than the previous year. Visitor spending in 2006 is estimated to be 6.9 percent higher than the previous high recorded in 2005.

“We really took our marketing efforts up a level this year with increased market research, a strategically targeted advertising campaign, aggressive public relations and innovative promotions and partnerships like the ‘Twenty Bucks for the Road’ campaign,” said Governor Mike Rounds. “We knew that a stagnant national travel forecast, high gas prices and a severe drought in South Dakota would present challenges, but the tourism industry stepped up and met those challenges.”

Visitor spending in South Dakota was responsible for an estimated economic impact of $2.16 billion. The visitor industry also accounted for approximately 33,908 jobs statewide, 318 more jobs than the previous year.

All four regions of South Dakota recorded growth in visitor spending. The Black Hills, Badlands and Lakes region led the state, accounting for 58.8 percent of visitor spending, a 7.9 percent increase from 2005. The Southeast South Dakota region accounted for 22.9 percent of visitor spending, the Glacial Lakes and Prairies region, 10.8 percent, and the Great Lakes region, 7.4 percent.

Other observations include: · The Glacial Lakes and Prairies region showed small population counties benefiting from pheasant hunting and related activities · The Great Lakes region was impacted the hardest by drought conditions · The Southeast South Dakota region and the Black Hills, Badlands and Lakes regions continued stable growth

The Office of Tourism promoted the state’s visitor attractions with a budget of $8 million for fiscal year 2006. These funds came primarily from the statewide tourism tax, as well as a share of the Deadwood gaming tax. Furthermore, Gov. Rounds committed an additional $1 million to Tourism’s budget for additional marketing in fiscal year 2005 bringing the total budget to $9,007,081.

The Economic and Fiscal Impact Study is commissioned by the South Dakota Office of Tourism and compiled by Dr. Michael K. Madden. The study is part of the 2010 Initiative goal of doubling visitor spending.

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NOTE: Go to www.SDVisit.com for the complete 2007 Annual Report and the 2006 Economic and Fiscal Impact Study.

Estimated Total Visitor Sales – Volume by County and Percent Change

County --- 2005 --- 2006 --- Change

Aurora --- $1,944,565 --- $1,798,429 --- -7.5%

Beadle --- $8,707,253 --- $9,327,444 --- +7.1%

Bennett --- $678,359 --- $741,815 --- +9.4%

Bon Homme --- $1,563,204 --- $1,427,952 --- -8.7%

Brookings --- $11,158,567 --- $11,760,910 --- +5.4%

Brown --- $18,057,204 --- $18,445,314 --- +2.1%

Brule --- $9,589,953 --- $11,192,932 --- +16.7%

Buffalo --- NA* --- NA* --- NA*

Butte --- $7,529,762 --- $8,216,332 --- +9.1%

Campbell --- $916,114 --- $920,835 --- +0.5%

Charles Mix --- $5,736,531 --- $5,073,837 --- -11.6%

Clark --- $1,070,208 --- $1,051,414 --- -1.8%

Clay --- $8,953,444 --- $7,244,666 --- -19.1%

Codington --- $17,072,828 --- $17,911,884 --- +4.9%

Corson --- $668,069 --- $842,061 --- +26.0%

Custer --- $50,683,764 --- $53,321,962 --- +5.2%

Davison --- $28,500,666 --- $32,279,619 --- +13.3%

Day --- $2,801,456 --- $2,381,495 --- -15.0%

Deuel --- $1,142,610 --- $1,279,161 --- +12.0%

Dewey --- $674,783 --- $933,809 --- +38.4%

Douglas --- $443,317 --- $798,501 --- +80.1%

Edmunds --- $1,450,167 --- $1,326,408 --- -8.5%

Fall River --- $11,534,197 --- $11,993,072 --- +4.0%

Faulk --- $1,222,321 --- $1,385,715 --- +13.4%

Grant --- $2,715,310 --- $3,304,445 --- +21.7%

Gregory --- $2,119,657 --- $2,262,311 --- +6.7%

Haakon --- $540,328 --- $613,717 --- +13.6%

Hamlin --- $1,381,936 --- $1,272,479 --- -7.9%

Hand --- $1,562,118 --- $1,622,138 --- +3.8%

Hanson --- $583,469 --- $593,305 --- +1.7%

Harding --- $680,883 --- $641,663 --- -5.8%

Hughes --- $15,401,272 --- $15,348,527 --- -0.3%

Hutchinson --- $2,121,411 --- $1,694,541 --- -20.1%

Hyde --- $327,819 --- $378,284 --- +15.4%

Jackson --- $8,443,807 --- $8,466,879 --- +0.3%

Jerauld --- $2,067,677 --- $1,104,400 --- -46.6%

Jones --- $6,124,529 --- $5,930,296 --- -3.2%

Kingsbury --- $3,641,163 --- $3,123,535 --- -14.2%

Lake --- $5,370,960 --- $5,345,787 --- -0.5%

Lawrence --- $108,093,024 --- $116,150,596 --- +7.5%

Lincoln --- $6,137,884 --- $8,763,802 --- +42.8%

Lyman --- $10,741,039 --- $9,070,765 --- -15.6%

McCook --- $1,681,632 --- $1,515,726 --- -9.9%

McPherson --- $763,752 --- $952,948 --- +24.8%

Marshall --- $1,943,204 --- $2,125,550 --- +9.4%

Meade --- $53,096,387 --- $59,860,362 --- +12.7%

Mellette --- $257,987 --- $269,076 --- +4.3%

Miner --- $820,496 --- $810,595 --- -1.2%

Minnehaha --- $105,648,529 --- $116,163,866 --- +10%

Moody --- $6,805,846 --- $8,135,074 --- +19.5%

Pennington --- $216,454,347 --- $235,873,376 --- +9.0%

Perkins --- $1,317,010 --- $1,239,714 --- -5.9%

Potter --- $3,158,110 --- $3,118,439 --- -1.3%

Roberts --- $3,315,292 --- $3,110,839 --- -6.2%

Sanborn --- $788,244 --- $661,855 --- -16%

Shannon --- $913,237 --- $1,070,256 --- +17.2%

Spink --- $2,507,238 --- $3,155,970 --- +25.9%

Stanley --- $2,504,149 --- $2,808,871 --- +12.2%

Sully --- $2,082,039 --- $2,157,189 --- +3.6%

Todd --- $4,957,359 --- $4,219,154 --- -14.9%

Tripp --- $3,716,931 --- $4,154,770 --- +11.8%

Turner --- $1,001,130 --- $1,002,214 --- +0.1%

Union --- $5,739,563 --- $5,945,768 --- +3.6%

Walworth --- $4,122,146 --- $4,158,181 --- +0.9%

Yankton --- $15,477,341 --- $14,682,601 --- -5.1%

Ziebach --- $177,252 --- $319,915 --- +80.5

* Not available: Taxable sales not generated for lodging, eating and drinking establishments for Buffalo County 2004-2005.