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Conference Spotlights Agri-Cultural Heritage Tourism

10/20/2006
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PIERRE, S.D. – Several of South Dakota’s artists and specialty producers will come together Nov. 8-9 for the second annual Agri-Cultural Heritage Tourism Conference. Topics of interest and discussion will include the importance of networking, marketing the rural cultural experience and development of a packaged vacation. The rural community in South Dakota offers an extensive range of agri-cultural heritage experiences that feature farming, ranching, cultural events, museums, and products. This conference highlights the benefit of working together to capitalize on the interest in these experiences and their ability to attract potential visitors. “South Dakota’s rural culture and heritage offer a unique experience to visitors entering the state. This conference offers South Dakota’s farmers, ranchers, specialty producers and artists an opportunity to learn how they may promote their specialty and benefit from its visitor appeal,” said Billie Jo Waara, Director of the South Dakota Office of Tourism. Speakers at the conference include Tom E. Benson, owner of Benson Communications, Inc.; Kent Gustafson, Extension Educator & Professor; and Billie Jo Waara, Director of the South Dakota Office of Tourism. Contact Jackie Fuks of the Southeast South Dakota Tourism Association at (888) 353-7382 to register. The South Dakota Department of Tourism and State Development is a sponsor of the conference. The department targets niche audiences and educates industry partners about what visitors want and expect. The conference fits under the goals of the 2010 Initiative, which includes doubling visitor spending to $1.2 billion by 2010.