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Tourism Partners with CVBs in See South Dakota Week

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PIERRE, S.D. – The South Dakota Office of Tourism, in partnership with 12 local convention and visitors bureaus, is encouraging South Dakotans to look in their backyard for close-to-home vacation ideas. See South Dakota Week also stresses the importance the visitor industry has on local economies. “See South Dakota Week encourages South Dakotans to discover the endless travel opportunities available right here in the Mount Rushmore State,” said Billie Jo Waara, director of the Office of Tourism. “Our residents are valuable customers for the visitor industry, and they are a tremendous resource in helping us promote South Dakota.” “See South Dakota Week” is a collaborative effort between the Office of Tourism and the Aberdeen CVB, Brookings CVB, Chamberlain-Oacoma CVB, Deadwood Chamber & Visitors Bureau, Huron CVB, Corn Palace CVB of Mitchell, Pierre Chamber of Commerce, Rapid City CVB, Sioux Falls CVB, Spearfish CVB, Watertown CVB and Yankton CVB. Part of Tourism’s efforts to market to South Dakotans includes a direct mail piece that features unique events throughout the state. Tourism has a significant impact on South Dakota’s economy. Last year, visitors spent $809.4 million on everything from lodging to souvenirs which had a $2.02 billion impact on the state’s economy. 2005 South Dakota Tourism Facts • Visitor spending: $809.4 million compared to $752.2 million in 2004 • Distribution of visitor spending: 58.3% western South Dakota 41.7% eastern South Dakota • Economic impact: $2.02 billion statewide • Employment traceable to visitor industry: 33,590 jobs • Gas and sales tax revenue: $45.4 million National Tourism Week was established in 1983 by the Travel Industry Association of America to promote the importance of travel and tourism as a major U.S. industry.