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Twenty Bucks for the Road Huge Success

5/4/2006
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PIERRE, S.D. – Due to the tremendous response to the Office of Tourism’s “Twenty Bucks for the Road” program, the American Coalition for Ethanol (ACE) and the South Dakota ethanol industry have committed additional funding resources to expand the program. “The innovative nature of ‘Twenty Bucks for the Road’ has placed South Dakota in the national spotlight and showcases our state as a proactive leader in tourism marketing,” said Gov. Mike Rounds. “Through national news stories about the program, we’ve introduced South Dakota and ethanol to more than 75 million people.” More than 12,000 additional requests for the voucher have been received this week, prompting Tourism and ethanol officials to expand the program to 35,000 vouchers. “This program and the impact it is having on South Dakota’s visitor industry could not have happened without the support and dedication of the ethanol industry in South Dakota,” said Gov. Rounds. “I applaud the state’s ethanol industry and ACE’s expanded commitment to “Twenty Bucks for the Road” and thank them for their assurances to see it through to a successful completion.” The promotion encourages potential visitors from Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, Texas and Wisconsin to visit www.TravelSD.com and sign up to receive a voucher towards the purchase of ethanol blended fuel. Once travelers are in South Dakota, the $20 voucher can be redeemed at participating retailers through Aug. 31.