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Tourism Launches Travel Monitoring System

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PIERRE, S.D. – The South Dakota Office of Tourism has launched the South Dakota Travel Monitoring System (SDTMS) to report changes in the volume of travel activity occurring in the state. The system centralizes the monitoring of the most useful available indicators of travel activity, economic conditions and weather conditions, and provides results on a year-round basis. The system is designed to provide users with detailed results pertaining to a given region or the state as a whole; comparisons of monthly, seasonal and annual results across regions; and year-over-year comparisons and multi-year trends. “The South Dakota Travel Monitoring System will provide the Office of Tourism with thorough analysis and a consistent source of information that offers a clear understanding of current market conditions, visitor behaviors and travel patterns,” said Billie Jo Waara, director of the South Dakota Office of Tourism. “The SDTMS allows the Office of Tourism and visitor industry partners a larger, comprehension of trends in travel activity allowing us to respond accordingly with our marketing efforts.” The monitoring system reports various indicators including highway traffic counts, state park attendance, attraction attendance, inbound air passenger traffic, lodging statistics, tourism tax collections, Deadwood gaming tax collections, precipitation and temperature data, gas prices, United States unemployment rate and the consumer price index. The South Dakota Travel Monitoring System can be accessed at Information is available for May 2004 through February 2006. Additional months’ information will be posted as it is compiled.