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Great Events Wanted

9/6/2005
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PIERRE, S.D. – Think your community has an event that’s great? The South Dakota Office of Tourism wants to know about it. Tourism’s Great Events campaign, a marketing tool to promote events and increase visitation at events across the state, has been revamped for 2006. The program will now feature four events selected by the Office of Tourism based upon certain criteria. • Must be two or more days in length. • Must be an annual event. • Must be a unique event (e.g., no Fourth of July, Labor Day, etc. celebrations). • Must have visitor appeal and growth potential. Growth potential is defined as rooms available in hotels/motels. • Event can occur anytime during the year. • Religious, political or for-profit events are not eligible. • Event can be part of the Great Events campaign for no more than three (3) consecutive years (past selection as a Great Event does not count toward the three selections). “The revamped Great Events campaign will allow us to promote events from across the state to audiences across the country,” said Billie Jo Waara, director of the South Dakota Office of Tourism. “With the new application process, we will be better able to help event planners with their events. This process will also help organizers with their overall promotional plan, resulting in more visitors.” More information, including applications, about the Great Events campaign can be found at www.SDVisit. or by contacting Nicole Soukup at (605) 773-3301. The deadline for applications to be considered for 2006 is Oct. 31, 2005. The Office of Tourism provides assistance to event coordinators and supports promotional efforts for designated events in order to boost visitor spending and to increase the economic impact in host communities. The Great Events campaign is one component of the 2010 Initiative, which includes doubling visitor spending to $1.2 billion by 2010.