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Millions View Mount Rushmore Fireworks

7/7/2005
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PIERRE, S.D. – An estimated 27 million viewers across the country watched as fireworks lit up South Dakota’s famous faces at Mount Rushmore National Memorial. The South Dakota Office of Tourism broadcast the July 3 fireworks bursting over America’s Shrine of Democracy live via satellite to media across the country. “The Mount Rushmore fireworks satellite feed is a highly successful marketing effort the Office of Tourism’s uses to garner national attention for South Dakota,” said Billie Jo Waara, director of the South Dakota Office of Tourism. “The feed allows us to reach millions of potential visitors from across the country.” ABC, CBS, C-SPAN, FOX News, PBS, The Weather Channel and Newsnet (Canada) were among the national media airing the Mount Rushmore fireworks footage. Affiliate stations in. Albuquerque, Atlanta, Chicago, Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los Angeles, Memphis, Miami, Milwaukee, Minneapolis, New York, Philadelphia, Pittsburgh, Phoenix, Seattle, St. Louis, Washington D.C. and many other American cities also used the satellite feed. Affiliates in 38 states broadcast Mount Rushmore fireworks images. Downloadable high resolution photos of the Mount Rushmore fireworks were also provided to newspapers across the country through Tourism’s media Web site, www.MediaSD.com. 2005 marked the seventh year the Office of Tourism broadcast Mount Rushmore’s Independence Day Celebration via satellite.