International Information Discover America
Get a Free Vacation Guide Sign up for the Travelsmart e-Newsletter
Request a Free Vacation Guide Download Free Vacation Guides

Home > Attractions


Sturgis Motorcycle Rally

Sturgis, SD

Don’t count on the world slowing down and it taking a long time for August 2010 and the Rally to get here. It seems like yesterday that we were prepping for 2009 and here we are boxing it up, setting it on the shelf, and running full steam ahead into 2010. Before we know it we’ll be right smack dab in the middle of Main Street madness again and loving every minute of it!

Many of you begin planning your trip for “next year” soon after leaving us “this year”. The excitement is hard to shake and the new friends are hard to leave so deciding to come back and do it all over is a fairly easy choice. The magic of the Hills is mesmerizing and the roads, well; there are few places on this good earth that offer this kind of riding.

Incredible roads like Needles Highway, Iron Mountain Road, the Wildlife Loop, Vanocker Canyon Road and Spearfish Canyon take you to amazing destinations - Mount Rushmore National Memorial, Custer State Park, Crazy Horse Memorial, Bear Butte State Park, the Badlands and Devil’s Tower National Monument. Highway 14A’s big, wide turns transport you to the infamous town of Deadwood and the mining town of Lead, and the awe inspiring Highway 385 meanders past towns like Hill City, Silver City and Custer, all contained in the Black Hills National Forest. It’s breathtaking and it’s glorious and it will make you want to come back.
The Sturgis Motorcycle Rally is the experience of a lifetime in a place where local people can still show you a thing or two about hospitality and visiting exhibitors can show you anything and everything you’d want or need to dress you up or dress up your bike. Or heck, just buy a new one while you are here! Harley-Davidson and Victory introduce their new models each year during the Rally and you can demo virtually every kind of bike on the market - custom, V-Twin or metric. It’s like being a kid again, in a candy store. Only better! Because in addition to the bikes there are concerts and races and bike shows, five blocks of Main Street bikes-only street vibe, the 8th Annual Mayor’s Ride, Michael Lichter’s annual exhibit, the 7th Annual World Championship of Custom Bike Building, free style stunters like the Star Boyz, the Sturgis Motorcycle Museum & Hall of Fame, organized rides, the Limpnickie Lot, some pretty impressive watering holes, custom legends, blue skies and warm, sunny days. It’s all waiting for you in Sturgis and the beautiful Black Hills of South Dakota.

So add us to your website Favorites list and keep checking back. We promise to keep you posted on all the news as soon as we receive it. We’re one-stop shopping for all your Rally needs – places to stay, things to do, vendor space, photos, you name it, we’ve got information about it, and if you can’t find what you’re looking for here, email us or call us 605.720.0800 and we’ll help in any way we can to make your Sturgis experience memorable.

This business is located here:

Western Region

4 people "Like" this business.
Do you?



1040 2nd Street, Ste. 201
Sturgis, SD 57785





Phone: 605-720-0800

Fax: 605-720-0801


Sturgis Rally, Sports & Recreation

Error retreiving Twitter Info

There was a problem retrieving this user's twitter information. It's possible the service is down, or some other issue is causing delays. Please try back later.

Follow SturgisRally on Twitter