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About South Dakota

South Dakota Department of Tourism

Department of TourismSouth Dakota is the land of Great Faces and Great Places. The South Dakota Department of Tourism works to tell the South Dakota story to visitors from across the world. From awe-inspiring Mount Rushmore National Memorial and Crazy Horse Memorial, to the Mighty Missouri River, Fort Sisseton Historic State Park, Falls Park, and the World’s Only Corn Palace, every part of our state is unique.

In South Dakota, we like to think that often we are best known for the people, the friendly faces that welcome you to our state full of great places. We’re happy to help you as you plan your trip to South Dakota to create memories of a lifetime. Our website, publications and social media sites can be great resources for you as you plan you trip.

The Department of Tourism is made up of three divisions, Tourism, the South Dakota State Historical Society and the South Dakota Arts Council. Together, our agency works to promote South Dakota to visitors and residents alike.

When considering a specific audience or a marketing campaign, a team approach is taken within South Dakota Tourism to ensure all marketing efforts include a strategy for creative, public relations, business-to-business marketing or trade sales, research and the campaign's impact on the visitor industry.

Jim Hagen  
James D. Hagen
Secretary of the Department of Tourism


In addition to family and individual travelers, South Dakota Tourism also reaches out to travel professionals who organize or lead tour groups, both domestic and international, as well as to filmmakers and others in the marketing and entertainment industry. To assist these and other specific audiences, we have websites tailored specifically to them:

South Dakota is full of history, adventure and family fun. If you're a reporter or freelance writer looking to do a feature story on South Dakota, you will find plenty of ideas in the South Dakota Newsroom. Here you can find story leads and South Dakota facts as well as sign up to receive press releases and RSS feeds. (also

Are you planning a tour or bringing a tour group to South Dakota? This website includes suggested itineraries, a directory of businesses that can accommodate groups as well as a list of receptive operators, and general information about South Dakota and our major attractions. (also

Find information on filming incentives, crews, services, locations, film permits and much more. This website is designed specifically for directors and producers who want to make use of South Dakota’s abundant resources.

This site is specifically for those South Dakota businesses and organizations that are involved in the tourism industry in the state. It features information about the programs offered by South Dakota Tourism as well as downloadable registration forms and, in some cases, online forms for participating in the programs. The site also includes information about our annual conference, the hospitality program and much more.

The South Dakota State Historical Society has been the keeper of the state's history since 1901. The Society operates five programs areas — archaeology, archives, historic preservation, museum, and research and publishing. Explore South Dakota’s history online or in person.

The South Dakota Arts Council (SDAC) is a state agency serving South Dakotans and their communities through the arts. SDAC makes quality arts accessible throughout the state by providing grants, services and information to artists, arts organizations, schools and the public.